Website rating is very important for your site.

Its is good practice to check your website rating and fine tune this before spending money on Meta Ads, Google PPC and email marketing traffic to drive sales. It is also vital from an SEO point of view.

There are many factors that affect website rating. Hosting, page size & images all have an affect on ratings.  Checking Pagespeed is also important and  differs for desktop and mobile versions of the website.

We have come across a number of customers that allocate budgets to develop fancy pages with extensive graphics and design elements that are visually appealing but a have high bounce rate and low commerce performance. These sites defeat the purpose of engaging the viewer and managing a click through journey through the site. In fact, the probability of bounce almost triples if your page takes longer than three seconds to load, according to Google.

Traffic to a site drops off on the first page itself if the site is taking longer to load and this will affect any click through or paid traffic as well. Page load speed is also vital for search engine ranking. A good example will will are Google and Microsoft sites that have minimal graphics and important content.

There are a number of free online and independent tools available to check your website rating site and get performance feedback on pagespeed.

Pingdom
https://tools.pingdom.com/
Enter the URL and select the location you would like to test from.
A good site should always return a A or B. Anything other than that needs to looked at and rectified. The results vary at different times of the day and from different server locations.

GTmetrix
https://gtmetrix.com/

Also gives a grading system like pingdom along with additional reporting that is helpful to developers. Still gives a Grade to the site. Like Pingdom its important to be within and A & B range.you Input your url and select a server location by clicking on a locationa until you get the locations you need or closest to you. The grading with GTMetrix also changes by loction and time. Your site should still always aim to be within an A & B grading.

PageSpeed Insights
https://pagespeed.web.dev/

Enter a URL and click Analyze
All your numbers in these result should be 85 or over in this test. This also gives out technical information that is useful to developers.

So before you spend money of social adverting and Google ads its is important to ensure that your site is performing well and engages the user.

GMATS offers services to perform checks and fix issues with site performance. Contact us for further information about this service.

This article will also be of great help to test your email marketing setup. Click to read

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